Designed by Russian artist Ruslan Simashev, Direct Juice is a brand that now looks brighter than ever. Instead of going for an everyday look for the juice, Simashev decided to highlight the flavors of the brand to the absolute extreme.
For example, the carrot flavor is designed with a white label, with a transparent section outlining the word "Carrot" on the side. Because the contents of the bottle are so apparent, this helps for the vibrant orange coloring shine through. The same was also done for the cranberry and tomato flavoring, which will be hard not to notice when stacked on the shelves of grocery stores.
For a vibrant juice kick, Direct Juice is certainly a great way to go.
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Color-Coded Juice Packaging
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