Carmel Wineries Arranged Extremely Instragrammable Dining Events

By: Alyson Wyers - Apr 30, 2015
References: carmelwines.co.il & psfk
A series of dining events called FOODOGRAPHY were held specifically so expert Instagrammers could take appetizing pictures of their meals. Catering to foodies and social media influencers, the continuous dining events and workshops center around photogenic courses.

Created to help Israel-based Carmel Wineries connect with younger audiences, FOODOGRAPHY featured food made by chef Meir Adoni, owner of the Tel Aviv-based Catit restaurant group. The Michelin standard dishes he served were inspired by the coloring and concept of red wine. The winery also worked with a ceramic artist to create the 360 (a spinning platform for optimal video shooting) and the Limbo (for capturing still pictures). Top food photographer Dan Perez was also on hand to give diners pro tips.