EAT's Digital Menu Boards Allow Greater Experimentation In-Store

By: Laura McQuarrie - Feb 12, 2016
References: scala & retail-innovation
EAT is a fresh fast food chain that made the switch to digital menu boards for greater flexibility and experimentation in-store. With this new system in place, EAT is able to have content on the boards instantly changed in real-time by through head office or an individual store.

These digital menus make it possible for the brand to trial new products at 10 retail shops, and have these exclusive items reflected on select menus, which provides a greater chance for customer feedback and performance to be measured.

These smart menu systems run on software created by Scala, which creates an assortment of retail software that enhances a range of activities, including browsing, interacting with products and ordering.