It may look like an iPod, but the Digital Koran is actually a recording of the Muslim holy book. The gizmos are increasingly popular at this time in countries like Indonesia and Egypt where the holy month of Ramadan is being observed at the moment through fasting and prayer. Part of Ramadan tradition is to read the Koran, but not all Muslims are comfortable displaying their reading materials in public. This a much more modern and highly private alternative.
The video gives a brief over-view of Ramadan.
Check out some other ways Ramadan has been modernized:
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Chocolate Avocado Pies
Personalized Floral Fragrances
Lazy Cat Coloring Books
Streamed Singing Carpool Shows
Discreet Storage Spheres