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Digital Vaccination Retail Initiatives

Walmart is Offering Digital COVID-19 Vaccine Records

— June 16, 2021 — Business
Walmart has announced that it will be offering pharmacy account holders with access to a digital COVID-19 vaccine record to help them keep a copy on their smartphone for easy access. The initiative comes as a free-of-charge extension of the vaccine record provided by the CDC and will allow for a person's records to be securely yet accessibly stowed on their device. This will also make it easier for consumers to print their vaccination record via Walmart.com or Samsclub.com.

Executive Vice President, Walmart Health & Wellness Cheryl Pegus spoke further on the new digital COVID-19 vaccine record saying, "We are committed to giving people convenient, secure access to their health data, starting with COVID-19 vaccine immunization records. Our tool gives individuals a safe method to privately keep track of this information on their smartphone or computer, while also encouraging them to take ownership of their health data by determining exactly where, when, or if they share their documentation."
Trend Themes
1. Digital Vaccine Records - Digital vaccine records are becoming a new standard in healthcare, presenting opportunities for tech companies to develop innovative solutions for easy access and secure storage of health information.
2. Health Data Ownership - Customers are looking for ways to take ownership of their health data, opening up avenues for healthcare providers and retail companies to personalize their services and products to individual needs and preferences.
3. Convenient Healthcare Services - The rise of digital vaccination initiatives reflects customers' demand for more convenient healthcare services, and businesses that can successfully integrate technology into their operations will lead the way in redefining customer experiences in the healthcare industry.
Industry Implications
1. Retail - Retail companies are becoming healthcare providers by offering digital vaccination records, creating opportunities to expand their offerings in healthcare services such as telemedicine and health coaching.
2. Healthcare Technology - The digitization of healthcare records and the need for secure storage provide opportunities for healthcare technology companies to innovate new solutions to streamline access and management of health data.
3. Pharmaceuticals - Pharmaceutical companies can collaborate with retail and healthcare technology companies to develop innovative solutions to optimize healthcare services for personalized care, from drug discovery to disease management and prevention.
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