These Digital Advertisements are Designed to Make Brand Names Stand Out

By: Katherine Pendrill - Sep 22, 2015
References: & candyindustry
'News America Marketing' and 'Mondelez Int’l' recently teamed up to create a series of digital advertisements for the '#PassTheLove' campaign. While consumers are exposed to hundreds of advertisements each day, these ads rarely capture an individual's full attention. Mondelez Int'l's new holographic ads are designed to make advertising more memorable.

The #PassTheLove campaign celebrates the official snack sponsors for the US Women's National Soccer Team. The digital advertisements feature high-definition images that create the illusion of 3D objects. The effect is a floating projection that can be displayed in the aisles of supermarkets and grocery stores. The 3D ads allow the brand names to stand out in a way that is not possible with 2D displays. The idea behind the new campaign to to engage consumers through interactive digital activations.

According to research carried out by News America Marketing, consumers are far more likely to make a purchase after interacting with a holographic display. The technology thus demonstrates the potential for using 3D visualization in stores.