This Popular Cookie Now Comes in Bite-Sized Pieces for Easy Snacking

By: Katherine Pendrill - Feb 10, 2016
References: mcvities & foodbev
McVitie’s is now producing bite-sized digestive biscuits for a new way to enjoy the UK's most popular cookie. The new format follows a shift towards smaller portion sizes and shareable snack options.

'McVitie’s Digestives Nibbles' consist of tiny digestive biscuits covered in a rich chocolate coating. The cookies come in a 120 gram resealable pouch and there are four chocolate varieties available: dark chocolate, milk chocolate, double chocolate and caramel. The new bite-sized format is designed to promote sharing and on-the-go snacking in a way that is not possible with larger biscuits.

McVitie’s Digestives Nibbles not only meets the demand for smaller snacks that allow for controlled indulgence, but also the demand for shareable snacks that can be enjoyed socially.