This Diet Coke Advert Introduces the Thinnest Vending Machine in the World

By: Alyson Wyers - Jul 31, 2014
References: & adsoftheworld
This Diet Coke advert uses a cleverly designed vending machine to market their "famously fit and elegant" product. The Slender Vender is the thinnest vending machine in the world, making it fit into tight spaces and reach more customers than ever. This commercial and concept created by Ogilvy & Mather Paris shows all the places the Slender Vender can go.

As the Diet Coke advert suggests, the beverage already "fits beautifully into one's lifestyle -- and so does its Slender Vender." The Coca-Cola commercial also shows people's reactions to it once they discover what it does. Rather than dispensing Coke cans, it gives out Diet Coke bottles. This French advertising idea is as chic as one would expect.