The new diet Coke ad came with a very simple slogan, "You're on. Diet Coke." Unfortunately for Coca-Cola, having a simple slogan means it's easy to culture jam. Animal New York took the simple ad and simple imagery and saddled them with drug references.
The debate for Coca-Cola initially containing cocaine is robust and there are as many opinions as there are customers. The general consensus in today's world is that it did at some point contain at least a little bit of cocaine. Animal New York is using this shady past as inspiration for ads that poke fun at the new diet Coke ads.
The ads feature straws, cocaine powder and razor blades in the background with drug related sentences and "You're on diet Coke" scrawled across the bottom.
Stats for Reinterpreted Drug Soda Ads
Trending: Older & Warm
Research: 1,965 clicks in 112 w
Interest: 0.7 minutes
Concept: Diet Coke Ad
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: rainbow arched drink displays, cheeky competitor-costumed ads, and coke crate installations.
Reinterpreted Drug Soda Ads
More Stats +/-
Cheeky Competitor-Costumed Ads
Rainbow Arched Drink Displays
Coke Crate Installations
Clever Soda Couture
Recycled Crate Stadium Seating