Get your first peek at the first ever Diesel collection designed by new creative director Nicola Formichetti -- or, if you’re not so much into the clothes, stop and marvel at the fact that this slick campaign was shot entirely on a smartphone.
Yep, that’s right. Iconic photographer Nick Knight tipped up at the shoot armed only with an iPhone and several key apps in hand (e.g. MegaPhoto, Glitche and the ever-popular Instagram) to capture the #DIESELTRIBUTE collection, which consists of pieces that pay homage to key designs from the label’s archives.
The smartphone shoot aims to celebrate the "democratic view of fashion" that social media has encouraged over the last few years. Look out for Diesel’s badge-tastic vests, printed tees and skinny-fit shapes – with denim inspiring everything, of course.
Stats for Smartphone-Shot Fashion Campaigns
Trending: Older & Buzzing
Research: 8,992 clicks in 132 w
Interest: 2.8 minutes
Concept: Dieseltribute Iphone Campaign
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: social media-sourced models, tattoo-sharing fragrance promos, and glamorous urban editorials.
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