In its new ad capaging for the Diesel Spring/Summer 2012 collection, the label serves up more of the playfully sexy imagery it's come to be know for. Models Dmitriy Tanner and Patrick Kafka star in this creative shoot by photographers Mert Alas and Marcus Piggott, and can be seen in humorous scenes with large props that also make the imagery too hot to handle.
For example, in one pic a model sits on the edge of a large pot of boiling water in nothing but his skivvies, perhaps, to imply that the temperature will be rising for anyone who looks at this steamy ad. Another portrait showcases one of the models being caught in a bear trap and begs the question: who is he going to be victim to and for what?
One of the most striking photos from the series would have to be one of a bad-boy type clad in the label's denim holding a halo over his head. One thing is for sure, this brand always offers up some pretty provocative imagery and, in the Diesel Spring/Summer 2012 campaign, the label is doing it again.
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Concept: Diesel Spring/Summer 2012
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Segment: Males, 18-55+
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