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Diesel's "Protect Your Eyes"

By: Ayman - Published:   Updated: Apr 7 2011 • References: arabaquarius.blogspot
Here is a pretty witty and extremely funny campaign for Diesel's 'Sister Yes' eyewear. The tagline "Protect your eyes" is used with hilarious shots of asscracks, granny underwear and a fat old lady at the beach in a swimsuit. The campaign was created by Miami Ad School, Sao Paulo, Brazil with art direction by Pedro Henrique Fernandes. Stats for Hilarious Campaign Trending: Older & Average
Traction: 12,217 clicks in 349 w
Interest: 4 minutes
Concept: Hilarious Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: modern beach editorials, 55 gifts for the goth, and protective polarized glasses.