Diesel's "Protect Your Eyes"

By: Ayman - Published: Mar 14, 2008   Updated: Apr 7 2011 • References: arabaquarius.blogspot
Here is a pretty witty and extremely funny campaign for Diesel's 'Sister Yes' eyewear. The tagline "Protect your eyes" is used with hilarious shots of asscracks, granny underwear and a fat old lady at the beach in a swimsuit. The campaign was created by Miami Ad School, Sao Paulo, Brazil with art direction by Pedro Henrique Fernandes.

Implications - Funny campaigns are always a nice change from models and dressed-up products. It's a unique way to reach the audience without being too overbearing or pretentious. The added comic relief connects the product and the audience a little more considering how a good laugh implies that the company knows its target population well. It's a marketing technique that works for any small-time or big-time company that wants to find a way to connect with the public. Stats for Hilarious Campaign Trending: Older & Average
Research: 12,439 clicks in 427 w
Interest: 4 minutes
Concept: Hilarious Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: technology-hiding tables, stovetop splatter stoppers, and parka brand rain jackets.