Diesel online store debuts

Diesel is the latest fashion company to make its products available online, in a move to join other big companies that sell directly on their website. The Milan-based company worked a whole year to develop their site and finally unveiled it on Monday. To differenciate themselves from the rest of online stores, Diesel hired several film industry executives, that created such things as three-dimensional looking models that float, dance and fly on the pages. . “We wanted to convey the Diesel experience online,” said Chief Executive Renzo Rosso.