For Diesel's High Speed Fashion online shopping campaign, they've launched print ads featuring an attractive young mother powdering her babies bum while running in skinny jeans and stilettos.
On that ad, Fashionista ads commentary post it notes. In this case, "Haiku: You should buy Diesel / You can run in your jeans and / powder baby's butt"
The print campaign has been featured in fashion magazines like Nylon. Cool concept.
Check out the following Diesel ads, all of which created a lot of buzz.
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Sensuous Textured Rings
Diet-Specific Cat Litters
Carbonated Cold Brews
Single-Tone Purse Editorials
Aspirating Robotic Pillows