For Diesel's High Speed Fashion online shopping campaign, they've launched print ads featuring an attractive young mother powdering her babies bum while running in skinny jeans and stilettos.
On that ad, Fashionista ads commentary post it notes. In this case, "Haiku: You should buy Diesel / You can run in your jeans and / powder baby's butt"
The print campaign has been featured in fashion magazines like Nylon. Cool concept.
Check out the following Diesel ads, all of which created a lot of buzz.
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Boozy Brunch Marathons
Futuristic Supercar Successors
Brewery Cookie Tastings
Customizable Fresh Juice Subscriptions
Camping Canteen Lantern Speakers