Diesel Shows Unique Spirit in Fall/Winter Campaign

By: mediterranean - Published: Aug 21, 2009   Updated: Jun 15 2011 • References: diesel & homotography.blogspot
Diesel is well-known for their head-scratching ads, and their new Fall/Winter campaign continues that legacy.

We've had a sneak peek at the concept with a curious Twink vs. Bear billboard earlier, and now we can confirm that the whole campaign is just as crazy.

Each of the offbeat Diesel ads comes with illustrations and cryptic copies that can be interpreted as deep social commentary or just plain nonsense.

Implications - In contemporary society, it is difficult for companies to gain attention from consumers, and shocking advertising is one way to garner recognition. Ads featuring nudity allows businesses to grab the attention of a customer and cement a memorable image of their brand into a buyer's mind. Stats for Curiously Offbeat Ads Trending: Older & Average
Research: 15,154 clicks in 352 w
Interest: 4 minutes
Concept: Curiously Offbeat Ads
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: zooming in on privates, playful panty ads, and fetishvertising.