Diesel whips up quite a storm in their new Denim Fall/Winter 2009-2010 ad campaign, literally.
The ads feature emerging Brazilian model Jean Carlos, along with other male and female models trapped in a house that has been hit by a killer tornado or storm.
Rain, lightening and disaster add to the edge of the new Diesel Denim designs.
Implications - Advertisers definitely have to get creative with so many similar products on the market. It gets tricky to sell items such as jeans when there are hundreds of other brands that are trying to do the same thing. Creating ads that are exciting and eye-catching are good ways to draw in the fashion-hungry consumer.
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Segment: Females, 12-35
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