This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly

By: Riley von Niessen - Sep 15, 2016
References: youtube &
A part of the Italian denim brand's #ForSuccessfulLiving campaign, this Diesel ad was made with help from the talented Terry Richardson.

The short commercial shows models, both male and female, wearing its denim and other lifestyle clothing, all while they dance, jump around, play fight, crash through walls and confidently pose. The motive of the Diesel ad is to convey the brand's playful outlook by showing its viewers symbols of freedom and fun throughout.

With this, consumers are made to associate the brand with positive feelings, compelling them to value its products more. This is targeted with the motivational phrases that are included as well, with claims like "be proud," "never tire," "be genuine" and "stay balanced" being just a few.