This DieHard Battery is Your Best Bet in Case of a Zombie Attack

By: Laura McQuarrie - Published: Oct 22, 2013 • References: adweek & designtaxi
This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies.

The creative ad by 'Y&R Midwest' shows a couple frantically trying to escape a hoard of zombies. When they reach a very tall fence, the agile man is able to easily climb over it and get into a car, leaving the woman in the hands of the undead mob.

Fortunately for her, the chain link fence falls over and she is able to run to another vehicle. This vehicle is equipped with a DieHard Battery and she is able to make a safe getaway. As DieHard notes, this clever commercial promotes "a reliable battery that can stand the test of time. And the dead." Stats for Apocalypse-Worthy Battery Ads Trending: Older & Chilly
Research: 453 clicks in 135 w
Interest: > 3 minutes
Concept: Diehard Battery
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: zombie-fighting sweatshirts, zombie-fighting suvs, and apocalyptic fighting vehicles.