Let's hope this scenario doesn't become a trend. The company that may have put President Bush in office because of programming errors has finally admitted they have had a problem for ten years. Diebold, now renamed Premier Election Solutions, has finally admitted votes disappeared when transferred from memory to a central location. The flaw was on both their optical scan and touchscreen machines.

Implications - A corporation's reputation is conducive to its success. As such, when a company commits an action which can be interpreted negatively by the media, it's more advantageous to admit to that action rather than cover it up. This will convey the company as being transparent in its operations, which is a quality consumers look for in their business relations.