'Die Macherei' is a New Mixed-Use Business District in Munich
Joey Haar — April 14, 2017 — Art & Design
References: archdaily
'Die Macherei' is a new series of buildings planned for the center of Munich, Germany. The mixed-use business district was designed by Hollwich Kushner, a New York-based architecture firm, and it represents the firm's first project on European soil.
In terms of its aesthetic, Die Macherei will be sure to stand out among the classical buildings that populate Munich's streets. The buildings that make up Die Macherei have a distinctly modern look to them, consisting of stacked rectangular volumes that sit at offset degrees from one another. Despite this abstract look, the buildings will all cohere with one another -- both thematically and literally. Buildings adjacent to one another will have volumes offset in conjunction, meaning that the alleys between them will look like the space between two matching puzzle pieces.
In terms of its aesthetic, Die Macherei will be sure to stand out among the classical buildings that populate Munich's streets. The buildings that make up Die Macherei have a distinctly modern look to them, consisting of stacked rectangular volumes that sit at offset degrees from one another. Despite this abstract look, the buildings will all cohere with one another -- both thematically and literally. Buildings adjacent to one another will have volumes offset in conjunction, meaning that the alleys between them will look like the space between two matching puzzle pieces.
Trend Themes
1. Mixed-use Building Design - The distinctive design of Die Macherei showcases the trend towards unique and visually appealing mixed-use buildings.
2. European Expansion of US Architecture Firms - Hollwich Kushner's first European project in Munich highlights the growing trend of US architecture firms expanding their reach internationally.
3. Abstract Aesthetics in Urban Architecture - Die Macherei's modern and abstract design represents a trend towards more adventurous and visually striking urban architecture.
Industry Implications
1. Real Estate Development - Die Macherei presents disruptive innovation opportunities in real estate development, showcasing the potential for unique and visually appealing mixed-use buildings.
2. Architecture and Design - The project by Hollwich Kushner in Munich demonstrates the potential for disruptive innovations in architectural design, with its distinctive and abstract aesthetic.
3. International Business Expansion - The European expansion of US architecture firms, as exemplified by Hollwich Kushner's project in Munich, highlights the potential for disruptive innovation in the international architecture and design industry.
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