The Fayreform ‘Did You See' Ad Hides Ridiculous Items Behi

By: Michael Hines - Published: Sep 20, 2010 • References: saatchi & buzzfeed
Normally underwear ads aren’t supposed to be clever—apparently Fayreform never got the memo. Its ‘Did You See’ ad campaign is a smart and clever way to sell bras (and toy dinosaurs).

There are the requisite women and lingerie in the ‘Did You See’ ad campaign, but a second look reveals a toy dinosaur, an armadillo and even a man in a gorilla suit. The ads tell you to go back and look for these things, dampening the fun slightly. Still, it is nice to see a company take a chance and do something fun with its ads. Check them out in the gallery above. Stats for “I-Spy” Bra Ads Trending: Older & Buzzing
Research: 14,981 clicks in 297 w
Interest: 4 minutes
Concept: Did You See Ad
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: super upsizing lingerie, interactive wonderbra ad, and censortising.