Superstar

The Fayreform ‘Did You See' Ad Hides Ridiculous Items Behi

By: Michael Hines - Published: Sep 20, 2010 • References: saatchi and buzzfeed
Normally underwear ads aren’t supposed to be clever—apparently Fayreform never got the memo. Its ‘Did You See’ ad campaign is a smart and clever way to sell bras (and toy dinosaurs).

There are the requisite women and lingerie in the ‘Did You See’ ad campaign, but a second look reveals a toy dinosaur, an armadillo and even a man in a gorilla suit. The ads tell you to go back and look for these things, dampening the fun slightly. Still, it is nice to see a company take a chance and do something fun with its ads. Check them out in the gallery above.