Agnotis Presents Its Diapers Like Pieces of Clothing for Babies

By: Laura McQuarrie - Oct 21, 2014
References: agnotis & thedieline
In order to set itself apart from the other diaper packaging designs on the market, this design for Agnotis was made to stray from clich├ęs. A lot of the time, diapers are packaged with pictures of smiling infants on them, and this one differentiates itself by featuring a playful design with buttons, stitches and elements that look like they've been sewn into place.

Rather than being perceived as a disposable item, this packaging is meant to help make diapers seem more like a piece of clothing for babies. The playful illustrations on the package are reminiscent of the kinds of whimsical creatures that a kid might draw on their own, and the whole package has a loose, simple style that conveys ease.