People are often surprised to learn of the great overlap between art and fashion; in fact, Salvador Dali himself dabbled in costume design. The Diane Von Furstenberg SS12 campaign appears to pay homage to the Spanish Surrealist, producing a very unconventional image that undoubtedly intrigues influentials in both worlds.
The picture was photographed by Emily Johnston and the talented Camilla Akrans, but edited in a style that's unrecognizable as the work of either. The only hint of a typical contemporary fashion shoot is in the form, the pose and the styling of anonymous model's body, where the rest could easily have come from a 1930s painting.
A dreamlike landscape of a sandy dessert and a bright blue sky is interrupted by an unusual architectural projection. It is upon this that the woman sits, with her face replaced by an oval-shaped photo of clouds. It seems to reference a bit of Rene Magritte too.
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Concept: Diane Von Furstenberg SS12 Campaign
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