Showcasing the seductive collection, the Diane Von Frustenberg FW 2012 Ad Campaign shines with a dream-like imagery.
Starring the beautiful top model Arizona Muse, this campaign displays the array of gorgeous DVF seasonal offerings. With its bold, yet tasteful palette of fabrics, this collection manages to get its "Glamorous at a moment's notice" aesthetic across. Arizona Muse sports quirky clutches, a printed pantsuit and of course a classic wrap dress that the Diane Von Frustenberg label is known for.
Lensed by the gifted photographer Camilla Akrans, the shoot contrasts the feminine collection with a dream-like demeanor. Surrealistic imagery compliments the setting with a foggy background and sleek oversize DVF logo. While the set is brooding, it does not overpower the collection and makes for a striking print campaign that is sure to catch the eye.
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Concept: Diane Von Frustenberg FW 2012
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Segment: Females, 18-35
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