The beautiful and talented Diane Keaton uses the F bomb. Keaton who is the spokesperson for L'Oreal, was being interviewed by Diane Sawyer on Good Morning American when she paid Sawyer a compliment about her lips. The F bomb came when talking about her own personality. As out of character as it may be, I think L'Oreal is loving this added attention.

Implications - Companies that use spokepersons that are easy to relate to for consumers will attract more individuals to their company and company's products. It is important to remember that customers are in search of not only a great product, but also an experience. For this reason, companies should be keen to present not only their products, but also social causes such as cancer research or Third World aid to generate a more significant and lasting impact.