Diamond Bling Bikes
Custom Built Diamond Studded & Gold Bike Goes for $10,000
Presented at the Cycle Show 2009, the bike was bought as an anniversary gift for $10,000 for Digi Foo-Kune by her husband. This is one bike that would get you mugged on any city street.
Implications - With the recession coming to an end, consumers are looking for products that feature a more luxurious element. Items that offer prestige are appealing to shoppers who want to experience an exclusive status.