The diamond baby spoon is a literal take of the saying â€œfed with a silver spoon.â€
Costing upwards of $1,000, this silver spoon comes with a single diamond stone encrusted in the handle. The spoon is also available in pink and blue sapphire.
This baby spoon is meant as a family heirloom to be passed on through the generations.
Implications - Consumers who demand the utmost in luxury from the products they buy are definitely drawn to products that let them celebrate their wealth in an overt way. For these consumers, celebrating success isn't meant to be shied away from and wealth is meant to be enjoyed. Companies that let these extremely wealthy consumers embrace their success definitely stand to benefit from their attuned awareness of their customer's needs.
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