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Dialogue T-Shirts give you the opportunity to promote your personal thought on your shirt. Also, the shirts provide a follow up code so that your friends can follow up with the conversation online. For example, you might post a shirt about your recreational sports team and update the site with scores and banter.
The point is that the t-shirt gives you the opportunity to get a reaction. You can express bold political views, support your favorite artist or display your quirky sense of humor.
How it works? A customer picks a personal slogan and a unique keyword, which Reactee prints on an American Apparel t-shirt. The user gets the t-shirt and flaunts it. Anyone interested in knowing more about the slogan or its wearer can text the keyword to 41411, and will get an immediate response as set by the wearer, who also receives a copy of the message including the sender's cellphone number. The response can be updated as often as the user likes, either at reactee.com or on the fly by cellphone. The shirts cost USD 20-27 depending on size and colour, and texting only works with US phones.
(springwise)
References: reactee, springwise
Filed In:
business,
fashion,
market,
marketing
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