Many can attest to releasing a balloon into the air and wondering where it would end up, and these Diadema City Balloons print ads showcase that balloons that have been let go of can cause real harm. The advertising agency Paz Comunicacao Estrategica in Sao Paulo, Brazil, created these two print ads, which pack a fierce fiery punch.

As these Diadema City Balloons ads state, "those who release balloons don't know where [they] may fall. [Releasing] balloons may destroy houses, forests and even lives." Through utilizing bold imagery, these ads -- released for July 2011 -- draw attention to this important cause.

Implications - Through a utilization of dramatic imagery, companies looking to draw attention to important causes can better secure instant viewer attention. As oppose to a heavy focus on text, such ads should put their focus towards creating visual displays that pack a powerful punch.