As these Diadema City Balloons ads state, "those who release balloons don't know where [they] may fall. [Releasing] balloons may destroy houses, forests and even lives." Through utilizing bold imagery, these ads -- released for July 2011 -- draw attention to this important cause.
Implications - Through a utilization of dramatic imagery, companies looking to draw attention to important causes can better secure instant viewer attention. As oppose to a heavy focus on text, such ads should put their focus towards creating visual displays that pack a powerful punch.