The 'Together We Can Prevent Diabetes' Campaign Educates the Public
Laura McQuarrie — October 22, 2015 — Marketing
References: sccgov.org & nbcbayarea
After realizing that diabetes is becoming extremely prevalent among its residents, Santa Clara County launched a diabetes prevention campaign called 'Together We Can Prevent Diabetes.'
The campaign puts an emphasis on educating the public, especially as the campaign notes: "More than 1 in 3 American adults have prediabetes, and most have no idea that they do." In order to increase general awareness about the disease, an online component of the campaign makes it possible for people to determine their risk score based on a few questions about lifestyle, weight and high blood pressure.
No matter the score determined by the test, participants are led to learn more about the disease and are encouraged to follow life-saving tips for diabetes prevention.
The campaign puts an emphasis on educating the public, especially as the campaign notes: "More than 1 in 3 American adults have prediabetes, and most have no idea that they do." In order to increase general awareness about the disease, an online component of the campaign makes it possible for people to determine their risk score based on a few questions about lifestyle, weight and high blood pressure.
No matter the score determined by the test, participants are led to learn more about the disease and are encouraged to follow life-saving tips for diabetes prevention.
Trend Themes
1. Diabetes Prevention Campaigns - The rise in prevalence of diabetes is driving the need for more targeted prevention campaigns and educational initiatives.
2. Online Diabetes Risk Assessments - The use of online risk assessments for diabetes can provide personalized prevention recommendations to users and increase awareness of the disease.
3. Lifestyle-based Diabetes Prevention - With the focus on preventative measures, lifestyle changes, such as diet and exercise, can have a significant impact in diabetes prevention.
Industry Implications
1. Healthcare - Hospitals, clinics, and other healthcare providers can integrate online diabetes risk assessments into their patient outreach programs, providing valuable tools to help patients stay informed and healthy.
2. Pharmaceutical - Pharmaceutical companies can work to develop and promote medications that help reduce the incidence of diabetes in high-risk populations, as well as lifestyle interventions that complement medical treatments.
3. Public Health - Government agencies and nonprofits can leverage diabetes prevention campaigns to drive education and advocacy efforts, advocating for policies and resources to support preventative care for high-risk populations.
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