Devá States Honors Philip K. Dick's Work for the FW20 Season
Amy Duong — November 10, 2020 — Art & Design
References: devastat.es & hypebeast
Jakarta-based fashion label Devá States introduces its newest collection for the Fall/Winter 2020 season. The seasonal range is made up of graphic prints and eclectic visuals that detail apparel items. The capsule's name is 'V.A.L.I.S.' and it draws inspiration from science fiction author Philip K. Dick.
The name of the seasonal range is from a 1981 novel, which is an important piece of literature that played a role in the cyberpunk movement. To further celebrate the sock of Dick, the brand details clothing with retro-futuristic prints and its own iterations of reworked Devá States logos. This visual details the set of hoodies and tees and can be seen in a repeated look across short sleeve tops. The rest of the capsule includes half zippered jackets, knitwear, and track pants.
Image Credit: Devá States
The name of the seasonal range is from a 1981 novel, which is an important piece of literature that played a role in the cyberpunk movement. To further celebrate the sock of Dick, the brand details clothing with retro-futuristic prints and its own iterations of reworked Devá States logos. This visual details the set of hoodies and tees and can be seen in a repeated look across short sleeve tops. The rest of the capsule includes half zippered jackets, knitwear, and track pants.
Image Credit: Devá States
Trend Themes
1. Promoting Niche Culture - Devá States is honoring Philip K. Dick's work through fashion, promoting the fusion of literature and fashion, and creating an opportunity for niche culture to be recognized.
2. Retro-futurism - Devá States' V.A.L.I.S. capsule collection combines retro-futuristic elements with modern fashion, creating a bold and disruptive aesthetic trend for the fashion industry.
3. Collaborative Creativity - This collaboration between a fashion label and a literary work opens up opportunities for other creative industries to work together and create innovative products that fuse different forms of art.
Industry Implications
1. Fashion - Devá States' V.A.L.I.S. capsule collection showcases a different approach to fashion design, creating an opportunity for other fashion brands to experiment with new and unique styles that stand out from the crowd.
2. Publishing - This collaboration between fashion and literature presents an opportunity for publishers and authors to expand their reach and promote their works to new audiences by licensing their content for use in fashion designs.
3. Art and Design - The V.A.L.I.S. capsule collection combines different forms of art and design into one cohesive product, paving the way for other industries to collaborate and create new and innovative products that blur the lines between different forms of art.
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