This Deutscher Tierschutz Message is Gory and True

By: Kamal Musharbash - Published: Feb 1, 2011   Updated: Jul 14 2011 • References: tierschutzbund.de and adsoftheworld
Advertising agency Fresse and Wolff in Oldenburg, Germany nailed the Deutscher Tierschutz ad in the head with its gory and effective message regarding animal rights. All four pictures represent a horrific aspect that face many wild and domestic animals, such as: skinning, castrating, testing and branding.

The Deutscher Tierschutz campaign will draw attention with its in-your-face nudity, violent approach and powerful implications that hopes to one day end animal abuse.

Implications - This kind of ad campaign is a bold but bright move for a company like Fresse and Wolff. The general public is used to PSAs and other not-for-profit opinion advertising that skirts around the issues and doesn't horrifically or clearly show the public the damage caused by offending parties. By making a point to show the gory truth, Deutscher Tierschutz catches the eyes of the public with cold, hard reality.