This Deutscher Tierschutz Message is Gory and True

By: Kamal Musharbash - Published:   Updated: Jul 14 2011 • References: tierschutzbund.de & adsoftheworld
Advertising agency Fresse and Wolff in Oldenburg, Germany nailed the Deutscher Tierschutz ad in the head with its gory and effective message regarding animal rights. All four pictures represent a horrific aspect that face many wild and domestic animals, such as: skinning, castrating, testing and branding.

The Deutscher Tierschutz campaign will draw attention with its in-your-face nudity, violent approach and powerful implications that hopes to one day end animal abuse.

Implications - This kind of ad campaign is a bold but bright move for a company like Fresse and Wolff. The general public is used to PSAs and other not-for-profit opinion advertising that skirts around the issues and doesn't horrifically or clearly show the public the damage caused by offending parties. By making a point to show the gory truth, Deutscher Tierschutz catches the eyes of the public with cold, hard reality.

Stats for Animaltarian Advertisements Trending: Older & Buzzing
Traction: 9,806 clicks in 195 w
Interest: 4 minutes
Concept: Deutscher Tierschutz
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: nude shockvertising, 27 peta nude campaigns, and clothes-free fur campaigns.