Destination Iman is the latest venture to be endorsed by the Somalian model. The digital collection will put out a monthly magazine in addition to weekly blog posts, providing detailed and up to date information about the icon's trips, product endorsements, style advice and more.
The current version of Destination Iman reviews black and white Parisian styles, winged cat eye make-up and products from the likes of Jason Wu, Chanel and Rachel Zoe. Its online format allows viewers to like, pin or tweet their preferred posts, one of the many benefits of this multimedia project.
Iman's endorsement of handbags, rings and seasonal must-haves will also bring business to the high end brands she represents as the site links to ShopBob, HSN, Neiman Marcus and more.
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