Agrofresc's Flan Packaging Simulates Its Smooth Texture

By: Laura McQuarrie - Jul 29, 2014
References: agrofresc & packagingoftheworld
The decadent dessert cup packaging for Agrofresc's range of crème caramel products serves as an illustration of the silky smooth texture of the flans.

The premium desserts are cupped in little gold containers, providing the perfect amount for either a snack or an after-dinner treat. The rich desserts are packed in pairs of two, wrapped with a secure cover printed with an image like wood grain or marble that simulates the texture of the desserts. Rather than simply stamping the products with phrases like "creamy" or "extra rich," this is an elegant and artful way to visually convey what the experience of consuming these flan desserts might be like. Although it's subtle, these cues can be picked up subconsciously rather than being blatantly printed on the outside packaging for a product.