The la Menorquina Dessert Boxes are Pretty and Charming

By: Michael Hemsworth - Jun 2, 2016
References: sdisseny & thedieline
Desserts will often sell themselves with consumers who have a sweet tooth, but the la Menorquina dessert boxes are designed to entice even before revealing the treats within.

Focusing on a watercolor aesthetic, the la Menorquina packaging and branding features marine life to draw a geographical comparison to the origin of the brand: Menorca.

Designed by SOCIETAT DE DISSENY, the la Menorquina branding is intended to be a continuation of the brand's legacy with a focus on staying relevant with the modern consumer. The final design of the dessert boxes is rather scarce in design to ensure the focus remains on the sweet treats within, while also giving the eyes a visual treat to explore before indulging.