Swiss national Thomas Meyer's idea to create clothing for the people has inspired a new line for Desigual Spring/Summer 2010. It's all about casual cool looks to wear anywhere this season, and the shoot takes place on a pool float that blends in with the extra blue water beneath.
Shot by photographer Ferrater Studionn and starring models Anne Vyalitsyna and Tommy Dunn, the designs include patterned halter dresses, simple jeans and tanks, and a flannel shirt for guys.
Stats for Pool Float Fashiontography
Trending: Older & Mild
Research: 10,140 clicks in 318 w
Interest: 4 minutes
Concept: Desigual Spring/Summer 2010
Related: 72 examples / 55 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: 3d doily dresses, champagne party dresses, and vibrant neon mini dresses.
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