'Desigual' Offers Free Clothes to Shoppers in Their Undies

By: Michael Hines - Published: Jan 7, 2011 • References: tinyurl
Spanish clothing brand 'Desigual' recently held a sale designed to get shoppers into their stores wearing nothing but their underwear. Desigual rewarded the first 100 shoppers wearing their underwear with free clothes.

People reportedly lined up outside of Desigual stores at 3pm the day before they opened. While only the first 100 shoppers were rewarded with free clothes, Desigual decided to give all who participated a 50 percent discount on all items in the store. Where was I for this? Stats for Skivvy Shopping Sprees Trending: Older & Average
Research: 1,860 clicks in 280 w
Interest: > 3 minutes
Concept: Desigual
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: promiscuous promotional prints, clothes-free fur campaigns, and musical promotional partnerships.