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Designer Vitamins

Personalized Pills

— January 14, 2008 — Science
Now that you can customize just about anything, why not get some personalized designer vitamins? "Body chemistry balancing" laboratories conjure up cocktails to meet the specific needs of each customer, addressing any imbalances or deficiencies detected in assessment blood and urine tests.

Canadians spent $1.8 billion on vitamins and supplements in 2006 according to a research study by Nutrition Business Journal. They clearly value their health and are willing to spend generous amounts on products promising to improve it.

That's why there's a market for the perfect pill. The mixologists at companies like NutriChem whip up a blend of supplements to address such things as digestive problems, fatigue, depression and even autism.

It all started when he created custom mixes for children with Down syndrome.
10
Trend Themes
1. Customized Supplements - Opportunities for personalized designer vitamins that address specific health needs can disrupt the traditional vitamin and supplement market.
2. Body Chemistry Balancing - Laboratories specializing in body chemistry balancing through personalized vitamins and supplements have the potential to revolutionize the health and wellness industry.
3. Targeted Health Solutions - The rise of targeted health solutions in the form of personalized designer vitamins can offer disruptive innovation opportunities for improving overall well-being.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the disruptive innovation of personalized designer vitamins and customized supplements.
2. Pharmaceutical - The pharmaceutical industry should explore opportunities in personalized pills and customized vitamin blends to meet the growing demand for targeted health solutions.
3. Nutraceutical - The nutraceutical industry can tap into the trend of body chemistry balancing by offering personalized vitamins and supplements to enhance individual health outcomes.
2.7
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