Now that you can customize just about anything, why not get some personalized designer vitamins? "Body chemistry balancing" laboratories conjure up cocktails to meet the specific needs of each customer, addressing any imbalances or deficiencies detected in assessment blood and urine tests.
Canadians spent $1.8 billion on vitamins and supplements in 2006 according to a research study by Nutrition Business Journal. They clearly value their health and are willing to spend generous amounts on products promising to improve it.
That's why there's a market for the perfect pill. The mixologists at companies like NutriChem whip up a blend of supplements to address such things as digestive problems, fatigue, depression and even autism.
It all started when he created custom mixes for children with Down syndrome.
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Concept: Designer Vitamins
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Segment: Neutral, 18-35
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