Apprentice

T-Mobile Designer Phones

By: cosio55 - Published:   Updated: Jun 1 2011 • References: cgi3.ebay & engadget
T-Mobile teamed up with a bunch of fashionistas to design this spruced up Sidekick. This phone isn't just about being in style or having the latest gadget -- the phone's owner will also be contributing to a g good cause. The profits will benefit Fashion Targets Breast Cancer, an organization that raises money for breast cancer research and treatment around the world.

Implications - Consumers are constantly bombarded by requests for donations to various charities, making it difficult to determine who to contribute to. By collaborating with another company's product, a company can alter the way in which they ask for contributions and appeal to a wider audience. Companies who are eager to stand out against their competitors may look to converge their attributes with those of other industries.

Stats for Sidekicks For Charity Trending: Older & Average
Traction: 5,064 clicks in 363 w
Interest: 4 minutes
Concept: Sidekicks For Charity
Related: 95 examples / 73 photos
Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: customized social media products, intentionally imperfect furniture, and chef-prepped frozen meals.