Apprentice

T-Mobile Designer Phones

By: cosio55 - Published: Sep 28, 2007   Updated: Jun 1 2011 • References: cgi3.ebay and engadget
T-Mobile teamed up with a bunch of fashionistas to design this spruced up Sidekick. This phone isn't just about being in style or having the latest gadget -- the phone's owner will also be contributing to a g good cause. The profits will benefit Fashion Targets Breast Cancer, an organization that raises money for breast cancer research and treatment around the world.

Implications - Consumers are constantly bombarded by requests for donations to various charities, making it difficult to determine who to contribute to. By collaborating with another company's product, a company can alter the way in which they ask for contributions and appeal to a wider audience. Companies who are eager to stand out against their competitors may look to converge their attributes with those of other industries.