Smallable is an online retailer of designer furniture, decor, toys and designer kids' clothes, but this particular ad series focuses on Smallable clothing. It pokes fun at some of the unfortunate styles kids wore in the past—it's really not their fault that some of these 70s fashions were very popular at one time, but they would really be out of place today.
The Smallable ads remark that it is "The fashion website you wish you had known when you were a kid." The Internet may not have even been around way back when, but at least Smallable now gives kids some more options that are modern. The funny ads by Y&R Paris are presented like cherished school photos, the kind that you get all dressed up for as a kid and are forever embarrassed by in your adulthood.
Stats for Embarassing Retro Childrenswear Ads
Trending: Older & Mild
Research: 883 clicks in 104 w
Interest: 1.2 minutes
Concept: "designer Kids Clothes"
Related: 98 examples / 75 photos
Segment: Neutral, 4-18
Comparison Set: 36 similar articles, including: courtly sophisticated childrenswear, raining kidswear ads, and rosy childrenswear lookbooks.
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