We've already seen designer hotels and designer airplanes. Now Lamborgini and Versace have released the special edition Versace Lamborghini Murcielago LP640. The Lambo features a customized all-white exterior and matching interior. It includes a 6.5 litre V12 engine, which should satisfy ... everyone.
Implications - For the ultra-wealthy consumer who has everything and wants for nothing, companies really have to go above and beyond to make their products stand out as new, tantalizing and desirable. By combining two of the world's most famous brand names into one extremely high-performance product, collaborations like this break the mold of the expected or the ordinary and ultimately redefine the meaning of luxury and sophistication.
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