Caviar House and Prunier

By: Alex Covert - Dec 1, 2007   Updated: Mar 31 2011
References: luxist
If you like your caviar like you like your art, then this special edition from the Caviar House and Prunier is for you. The caviar comes packaged in a designer tin can - each year featuring a previously unreleased painting by Yves Saint Laurent. The price is £295 for 125g of quality fish eggs.

Implications - Packaging is just as important as the product nowadays, and sometimes can become one of the major selling points for a product. As a way to entice consumers to buy a specific item, designer packaging creates memorability in the fact that consumers can and will want to keep a product's packaging long after the product is used.