The L.A Design Contest Explain What Clients Like About Logos

By: Malika Renee Butss - May 17, 2015
References: designcontest & designtaxi
The L.A.-based Design Contest held a survey to find out what clients prefer when it comes to company logos. The results were then transformed into this visually appealing infographic.

Titled 'Logo Choice Research', this infographic is the product of a small survey showcasing 500 randomly selected logo designs from crowd sourcing sites. This survey concluded that 82% of all logos contain both text and symbol while 17% exhibit just text and only 1% feature just a symbol. Moreover, the survey lead to this infographic stating that clients usually prefer text and symbol logos over all others.

It has been said that there has been recent struggle between designers and clients concerning the logos provided. With this infographic, the Design Contest hopes to inspire more well received logos as well as put designers and clients on the same page.