Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Desert Stripping Lingerie Films

Penelope Cruz Writes and Directs Latest Agent Provocateur Campaign

— July 23, 2014 — Fashion
The latest campaign for Agent Provocateur focuses on a desert stripping lingerie film that will get men all hot and bothered. In fact, they are represented by way of a lost man who appears to be seeing a mirage of sexy women in place of a more typical oasis. Yet this vision isn't so out of context when it comes to this label.

Written and directed by actress Penelope Cruz, who happened to have a big hand in the last campaign as well, she makes a split second appearance at the beginning of the desert stripping lingerie film. Although just a teaser for now, Adrants surmises what the full video will reveal, "Yet another male fantasy? A long lost photographer in search of his next objectifying lingerie shoot? Yet another reminder that most of us don't look all that great with our clothes off."
Trend Themes
1. Lingerie Fantasy Films - Creating cinematic lingerie campaigns that cater to male fantasies presents an opportunity for disruptors to redefine the lingerie industry's approach to marketing.
2. Celebrity-created Advertisements - Celebrity involvement in the advertising sector provides avenues for disruptors to challenge the preconceived notions and ideals of traditional marketing.
3. Feminization of Male Fantasy - Shifting the narrative from male-dominated fantasies to female-oriented empowerment themes- and implementing this in subsequent lingerie campaigns- presents an opportunity for businesses to turn the tide on conventional perception.
Industry Implications
1. Lingerie - Lingerie companies that challenge the market's advertising practices through fresh and innovative campaigns can disrupt the industry's stereotype.
2. Film Production - Increasing collaborations between lingerie companies and film production companies can lead to new and innovative ways to advertise lingerie products to their target audience.
3. Celebrity Endorsement - Celebrity-endorsed advertising can be used to endorse and promote more unconventional and risqué products, breaking the mold of traditional marketing practices.
6.2
Score
Popularity
Activity
Freshness