Penelope Cruz Writes and Directs Latest Agent Provocateur Campaign

By: Meghan Young - Jul 23, 2014
References: agentprovocateur & adrants
The latest campaign for Agent Provocateur focuses on a desert stripping lingerie film that will get men all hot and bothered. In fact, they are represented by way of a lost man who appears to be seeing a mirage of sexy women in place of a more typical oasis. Yet this vision isn't so out of context when it comes to this label.

Written and directed by actress Penelope Cruz, who happened to have a big hand in the last campaign as well, she makes a split second appearance at the beginning of the desert stripping lingerie film. Although just a teaser for now, Adrants surmises what the full video will reveal, "Yet another male fantasy? A long lost photographer in search of his next objectifying lingerie shoot? Yet another reminder that most of us don't look all that great with our clothes off."