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Animated Watch Dials

The Lady Arpels Ronde des Papillons Features a Mechanically Animated Dial

— February 22, 2016 — Fashion
Van Cleef and Arpels' latest timepiece is the Lady Arpels Ronde des Papillons. Unveiled at SIHH 2016, this exuberant timepiece is absent of traditional watch hands.

The Lady Arpels Ronde des Papillons has been named one of the technically progressive watches at this year's SIHH. Completely contemporary, the watch tells time using three little butterflies and a bird. Its main dial is a painted mother-of-pearl, which sports four fan-form dials on the top. The first features the minutes 30-45, the second 45-60, a third for hours 0-12 and the fourth for minutes 0-30. Three white gold clouds are layered above the dial which feature the pink, red and yellow butterflies that move around the dial indicating the minutes while a blue swallow at the bottom indicates the hours.

While most watches presented at SIHH 2016 have showcased tech-heavy or overly luxurious features, the Lady Arpels Ronde des Papillons trades in dramatics and tech for sophistication.
Trend Themes
1. Animated Watch Dials - The trend of incorporating mechanically animated dials in timepieces creates opportunities for innovative and visually captivating watch designs.
2. Technically Progressive Watches - The trend of developing watches with advanced technology and unique functionality opens up possibilities for disruptive innovations in the watch industry.
3. Sophistication Over Drama - The trend of prioritizing sophistication and elegance over dramatic and overly luxurious features provides an opportunity for companies to create timeless and refined timepieces.
Industry Implications
1. Watchmaking Industry - The watchmaking industry can explore disruptive innovation by incorporating mechanically animated dials and advanced technology into their timepiece designs.
2. Luxury Goods Industry - The luxury goods industry can leverage the trend of sophistication over drama to create high-end timepieces that exude elegance and timeless beauty.
3. Fashion Industry - The fashion industry can collaborate with watchmakers to introduce visually stunning timepieces that blend innovative design with couture fashion, embracing the trend of animated watch dials.
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