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Charging Fliers by Weight Edit
Derrie-Air

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Charging Fliers by Weight - Derrie-Air
Derrie-Air
 Published: Jun 10, 08
Comments: 1 Views: 2,414

Branson made his name hauling Virgins across the pond. Now, Derrie-Air wants to make a fortune by charging passengers by the pound. Luggage charges and peanut charges were, well, peanuts, compared to what the sliding scale could gain from the overweight Americans. Reports are that during Fashion Weeks the buy-the-pound airline will suspend this fare structure because of the size zero models.

Great business model if it were true, alas, it is not. The new carrier will never get off the ground. It’s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings and Gyro ad agency.

References:  treehugger

Filed In: marketing,  pranks,  publicity stunts,  unique








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Charging Fliers by Weight or comment about Derrie-Air.

Favorited by Chris Bellinger on Jun 10, 08
Lindsay Hunt on Jun 11, 08  0 Trends   168 Comments
Cute name.
Lindsay Hunt on Jun 11, 08  0 Trends   168 Comments 0


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Charging Fliers by Weight