Dermasolutions Campaign

By: Ayman - Published: Apr 23, 2008   Updated: Jul 20 2011 • References: adsoftheworld
This creative advertising campaign lets you experience what the product does hands-on.

Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner body.

The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina Ramírez, Yesid Suárez.

Implications - The ad is a creative take on the conventional commercial, as its interactive nature excited consumers about the product in a way that information-centric ads cannot. These innovative commercials give audiences real insight into the way the product works that is not fabricated by scripts and staging. Stats for Peel Off Your Fat Trending: Older & Mild
Research: 4,893 clicks in 419 w
Interest: 4 minutes
Concept: Peel Off Your Fat
Related: 39 examples / 30 photos
Segment: Females, 18-35
Comparison Set: 14 similar articles, including: anthropomorphic produce sauce packaging, macabre death clocks, and sci-fi monster games.