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This creative advertising campaign lets you experience what the product does hands-on. Dermasolutions wanted to show you that, “When there’s excess, get rid of it,” using their fat-reducing patches. In order to open the mail, you have to “peel off” the unattractive lovehandle, resulting in a leaner body. The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina Ramírez, Yesid Suárez. References: adsoftheworldFiled In: |



