Ayman Helweh
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This creative advertising campaign lets you experience what the product does hands-on. Dermasolutions wanted to show you that, “When there’s excess, get rid of it,” using their fat-reducing patches. In order to open the mail, you have to “peel off” the unattractive lovehandle, resulting in a leaner body. The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina Ramírez, Yesid Suárez. References: adsoftheworldFiled In: |
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Peel Off Your Fat
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Dermasolutions Campaign
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FOUR WAYS TO REACT: vote, favorite, add more examples of Peel Off Your Fat or comment about Dermasolutions Campaign.
| Jessica Frank on Apr 23, 08 10 Trends 24 Comments |
huh if only it were as easy as peeling the fat off. This add must do wonders for the self esteme, but I have to give credit on the creativity of the execution. It does make a lasting impression, hopefully it works. |
Jessica Frank on Apr 23, 08 10 Trends 24 Comments
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  Favorited by Bianca Bartz on Apr 24, 08 |
 Favorited by GiGi H on Aug 22, 08 |
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