Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner body.
The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina RamÃrez, Yesid SuÃ¡rez.
Implications - The ad is a creative take on the conventional commercial, as its interactive nature excited consumers about the product in a way that information-centric ads cannot. These innovative commercials give audiences real insight into the way the product works that is not fabricated by scripts and staging.