Dermasolutions wanted to show you that, "When there's excess, get rid of it," using their fat-reducing patches. In order to open the mail, you have to "peel off" the unattractive lovehandle, resulting in a leaner body.
The campaign was created by Rapp Collins Colombia ad agency with creative directors Pablo Castro, Juan David Botero and art directors Carolina RamÃrez, Yesid SuÃ¡rez.
Implications - The ad is a creative take on the conventional commercial, as its interactive nature excited consumers about the product in a way that information-centric ads cannot. These innovative commercials give audiences real insight into the way the product works that is not fabricated by scripts and staging.Stats for Peel Off Your Fat Trending: Older & Mild
Traction: 4,853 clicks in 353 w
Interest: 4 minutes Concept: Peel Off Your Fat
Related: 60 examples / 46 photos
Segment: Females, 18-35 Comparison Set: 22 similar articles, including: rapid electric surfboards, senior swimming campaigns, and spool-shaped calendars.