Dermasilk Nightwear from Travelodge
Published: Feb 5, 2008
Updated: Jul 27 2011
Do these come in red for Valentine's Day? These pajamas are made for those who suffer from chronic "I have a headache syndrome." Travelodge hotel chain surveyed their customers and found that itchy nightwear kept them from getting a good night's sleep, so they tried to invent a better nightgown. Being too hot or too cold was also a complaint. Being bothered for sex apparently didn't show up in the survey.
Implications - Traveling can often be tiring, stressful and overwhelming for many individuals. Businesses that devote their efforts to ensuring their clients a more enjoyable and comfortable experience while traveling will see favorable with individuals who regularly travel.