The Allnighter Rockstar Menu! Katy Perry, Taking Back Sunday, Boys Like Girls and Hoobastank need to rustle up a menu item. Oh yeah, and to complete it, put the servers in jeans and tees.
Implications - Mark Chmiel, chief marketing and innovation officer for Denny's, claims the inspiration for the rockstar menu stems from a long-standing tradition of late-night visits from hungry musicians. Everyone gets hungry for a snack at seemingly inappropriate hours and this makes health-conscious consumers more willing to indulge if they know that their favorite celebrity has done the same.