Denny's New Allnighter Rockstar Menu
The Allnighter Rockstar Menu! Katy Perry, Taking Back Sunday, Boys Like Girls and Hoobastank need to rustle up a menu item. Oh yeah, and to complete it, put the servers in jeans and tees.
Implications - Mark Chmiel, chief marketing and innovation officer for Denny's, claims the inspiration for the rockstar menu stems from a long-standing tradition of late-night visits from hungry musicians. Everyone gets hungry for a snack at seemingly inappropriate hours and this makes health-conscious consumers more willing to indulge if they know that their favorite celebrity has done the same.Stats for Rock'n'Roll Breakfast Establishments Trending: Older & Mild
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Interest: > 3 minutes Concept: Rock'n'Roll Breakfast Establishments
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Segment: Neutral, 18-55 Comparison Set: 15 similar articles, including: weird food trends and daredevil delicacies, touch-screen menus, and burger king slims down kids menu.