Photographer Dennis Schoenberg takes punk seriously. For Schoenberg, punk had a more authentic start, less based in pop culture and more a reaction against the mainstream.
Of course, this all shows in Dennis Schoenberg's work, which, even though it is heavily centered on the punk uniform (rainbow mohawks, plaid pants, studded leather jackets), is more about the energy and emotions that punk brings to culture as a whole.
Implications - Large numbers of consumers within today's society relish in being able to experience the past, either through fashion, media or entertainment. Businesses that can provide consumers with nostalgic feelings will benefit in very large ways.
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Concept: Dennis Schoenberg
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